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Programs : Brochure

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  • Locations: Hiroshima, Japan; Kyoto, Japan; Seoul, South Korea; Tokyo, Japan
  • Program Terms: Spring
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Spring 2019 02/01/2019 ** Rolling Admission 05/18/2019 06/01/2019

** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.
Fact Sheet:
Program Type: Short Term Faculty Directed Area of Study: Interdisciplinary Studies (IDS), Marketing (MKT)
Minimum Required GPA: 2.0 Language of Instruction: English
Housing Options: Hotel Language Courses Offered: No
Internship or Service Learning: None College Designation: COB
Open to Non-MSU Student: Yes MSU Registrar's Term: Spring
Program Description:


This program will explore the tourism industry and tour vendors in Korea and Japan focusing on unique opportunities to market monuments and landmarks in both countries.  The course is designed to evaluate unique competitive opportunities for existing and new tourism vendors at specific locations in Seoul, Tokyo, Kyoto, Isesaki, and Hiroshima.

Program Fee: $3,990

Program Fee Includes:

  • Airfare
  • Accommodations
  • International Programs Academic Fee
  • In Country Transportation
Program Fee Excludes:
  • In-state tuition for the course(s) itself
  • Transportation to/from designated airport
  • Passport/visa fees
  • Meals
  • Ground transportation for personal trips
  • Souvenirs & other personal purchases (e.g. coffee, clothing, etc.)
  • Immunization
Course(s) Offered:
  • IDS 297 (3)
  • MKT 464 (3)
  • MKT 474 (3)
  • MKT 596 (3)
  • MKT 764 (3) 
  • MKT 774 (3)
  • MKT 796 (3)
Maximum Credit Hours: 3

Chuck Hermans
Marketing Department


Pre-Departure Meeting Dates Pre-Departure Meeting Topic
TBD The program director will lead 4 to 5 - 2 hour class discussions covering the  economically, culturally, and historically significant sites in Korea and Japan.  Students will identify several tourism vendors and decide on a focus for their marketing plan or research project for the course.  Readings will include journal and news articles focused on each destination.  Students will be able to compare the differences between the destinations and economics of tourism and travel vendors.
Program Itinerary   
May 18 Depart Springfield 
May 19 Arrive in Seoul 
May 20 DMZ Tour
Nanta Show
May 21 Seoul City Tour
Flight to Kyoto
May 22 Tour of City
Fushimi Inari Shrine
Golden Pavillion Tour
Geisha Tour
May 23 Day trip to Hiroshima and Miyajima Island
May 24 Arashiyama Bamboo Forest
Tea Ceremony
May 25 Shinkansen Bullet Train to Tokyo  
City Tour
May 26 Isesaki Day Trip
Sister City Meeting
May 27 Tsukiji Fish Market
Cross Shibuya Intersection
Akihabara District
Robot Restaurant (self-pay)
May 28 Mt. Fuji Day Trip (Try Black Eggs)
May 29 Free Day
May 30 Tokyo
Meiji Shrine and Imperial Palace Tour
Kabuki Show
May 31 Free Day
June 1 Depart Tokyo for Springfield 
Post-Program Meetings Topic
TBD After touring Korea and Japan, class participants will 1) develop a marketing plan to identify an entrepreneurial opportunity for at least 1 of the landmarks for which there is an opportunity to create a competitive market position and promotion of a new business, 2) identify a need in the market and develop a logistics plan for group tourism marketing for one or more of the sites, or 3) develop a data rich research study of a marketing or logistics based phenomenon related to tourism marketing in one of the locations.  Each student group of two will choose a different landmark or vendor to evaluate, prior to travel.  Graduate students and independent study/research students will be required to collect quantitative data with significant market based data analytics and complete a research manuscript with the potential for publication.  Students will need to present and defend their research or market plan after returning to the USA.

Financial Aid & Scholarships

Financial Aid and scholarships are only available to currently enrolled MSU students. If you are a visiting student from another institution, you will need to work with your home institution Financial Aid Office to identify any available aid.

The seven colleges at Missouri State University are pleased to announce their respective Study Away Scholarships. A scholarship fund has been established by MSU’s President, International Programs, and the respective college to assist students with their study abroad. Search available college scholarships here!

Other Financial Aid:
Study Away Programs works closely with the Office of Financial Aid to make funding readily available for our study away students.  Before students can schedule an appointment with Financial Aid, you must submit an approved STFD Budget Worksheet to Study Away Programs.

Study Away students may be able to use their institutional aid, grants, or loans for their study abroad.  Students are encouraged to meet with Financial Aid as soon as possible to plan appropriately for their time abroad.  Please request a Study Away Financial Aid Counselor when making an appointment.


Billing & Procedures

  • Tuition fees are not included in the program fee and will be charged to your University account separately and will be subject to MSU's billing and payment policies.
  • The program fee will be billed within approximately one week of the application deadline.  This fee includes the International Programs Academic Experience Fee. 
  • The program fee is due in full according to the standard program payment deadline (please refer to the "Financial Responsibility, Cancellation, and Withdrawal Policy" signature document). If a student is planning on financial aid to cover some or all program costs, the student must provide documentation to Study Away at least two weeks prior to the program payment deadline.
    • Students who have not paid the MSU portion of the program fee will be withdrawn from the program and dropped from the course.
  • MSU students will be billed through their University accounts.
  • Non-MSU students and program guests must pay through the Study Away storefront.
Cancellation & Refund Policies
  • If a student withdraws from the program, the participant will be liable for 15% of the total program fee, the International Programs Academic Experience Fee, and any non-refundable purchases made on the participant's behalf. 
  • When the program begins, no refunds will be issued under any circumstances.

All withdrawals must be complete the STFD Program Withdrawal Form with the Program Director's signature to Study Away Programs, Plaster Student Union 209.