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Programs : Brochure

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  • Locations: Reykjavik, Iceland
  • Program Terms: Spring
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
Program Type: Short Term Faculty Directed Area of Study: Interdisciplinary Studies (IDS), Marketing (MKT)
Minimum Required GPA: 2.0 Language of Instruction: English
Housing Options: Hotel Language Courses Offered: No
Internship or Service Learning: None College Designation: COB
Open to Non-MSU Student: Yes MSU Registrar's Term: Spring
Program Description:


Some of the most unique cultures in the world exist because of geographic isolation.  Iceland is a country that has been geographically bounded, and only recently has started to become a popular tourist destination.  Because Iceland has traditionally been isolated from the rest of the world, most business operations generate a value proposition and revenue stream unique to the culture.

This course will enhance educational understanding of the impact of culture specific marketing on the income generated by businesses and tourism in Iceland.  Of particular interest is revenue opportunities for the businesses and exporters/importers in the markets in and around Reykjavik.  Students will explore the geography, history, business and tourism landscape and the marketing and logistics required to support those efforts.  An understanding of the unique cultural, historical and political perspectives will be at the center of the educational objectives.

Program Fee: $3,750

Program Fee Includes:

  • Airfare
  • Accommodations
  • In Country Transportation
Program Fee Excludes:
  • In-state tuition for the course(s) itself
  • Transportation to/from designated airport
  • Passport/visa fees
  • Meals
  • Ground transportation for personal trips
  • Souvenirs & other personal purchases (e.g. coffee, clothing, etc.)
  • Immunization
Course(s) Offered:
  • IDS 297 (3)
  • IDS 397 (3)
  • MKT 350 (3)
  • MKT 464 (3)
  • MKT 474 (3)
  • MKT 596 (3)
  • MKT 764 (3)
  • MKT 774 (3)
  • MKT 796 (3)
Maximum Credit Hours: 3

Charles Hermans, Professor
Department of Marketing


Pre-Departure Meeting Dates Pre-Departure Meeting Topic
TBD Informational Meeting
Program Itinerary   
March 8 Depart Springfield for Iceland
March 9 Arrive in Reykjavik; Guided City Walking Tour
March 10 Guided Secret Lagoon and Northern Lights Hunt
March 11 Guided Golden Circle Tour
March 12 Free Day to Explore Reykjavik
March 13 Guided Southcoast and Waterfalls Tour with Lagoon
March 14 Guided SuperJeep and Snowmobile Tour
March 15 Guided Whale Watching Tour
March 16 Tickets to Blue Lagoon Geothermal Springs and Spa
March 17 Flight home to Springfield
Post-Program Meetings Topic

Financial Aid & Scholarships

Financial Aid and scholarships are only available to currently enrolled MSU students. If you are a visiting student from another institution, you will need to work with your home institution Financial Aid Office to identify any available aid.

The seven colleges at Missouri State University are pleased to announce their respective Study Away Scholarships. A scholarship fund has been established by MSU’s President, International Programs, and the respective college to assist students with their study abroad. Search available college scholarships here!

Other Financial Aid:
Study Away Programs works closely with the Office of Financial Aid to make funding readily available for our study away students.  Before students can schedule an appointment with Financial Aid, you must submit an approved STFD Budget Worksheet to Study Away Programs.

Study Away students may be able to use their institutional aid, grants, or loans for their study abroad.  Students are encouraged to meet with Financial Aid as soon as possible to plan appropriately for their time abroad.  Please request a Study Away Financial Aid Counselor when making an appointment.


Billing & Procedures

  • Tuition fees are not included in the program fee and will be charged to your University account separately and will be subject to MSU's billing and payment policies.
  • The program fee will be billed within approximately one week of the application deadline.  This fee includes the International Programs Academic Experience Fee. 
  • The program fee is due in full according to the standard program payment deadline (please refer to the "Financial Responsibility, Cancellation, and Withdrawal Policy" signature document). If a student is planning on financial aid to cover some or all program costs, the student must provide documentation to Study Away at least two weeks prior to the program payment deadline.
    • Students who have not paid the MSU portion of the program fee will be withdrawn from the program and dropped from the course.
  • MSU students will be billed through their University accounts.
  • Non-MSU students and program guests must pay through the Study Away storefront.
Cancellation & Refund Policies
  • If a student withdraws from the program, the participant will be liable for 15% of the total program fee, the International Programs Academic Experience Fee, and any non-refundable purchases made on the participant's behalf.
  • When the program begins, no refunds will be issued under any circumstances.

All withdrawals must be complete the STFD Program Withdrawal Form with the Program Director's signature to Study Away Programs, Plaster Student Union 209.

This program is currently not accepting applications.