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Programs : Brochure

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  • Locations: Florence, Italy; Milan, Italy; Rome, Italy; Venice, Italy
  • Program Terms: Summer
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
Program Type: Short Term Faculty Directed Area of Study: Honors College (UHC), Interdisciplinary Studies (IDS), Marketing (MKT)
Minimum Required GPA: 2.0 Language of Instruction: English
Housing Options: Hotel Language Courses Offered: No
Internship or Service Learning: None College Designation: COB
Open to Non-MSU Student: Yes MSU Registrar's Term: Spring
Program Description:
Italy MKT


Some of the greatest landmarks of all time served a purpose in societies and culture of the past, but in order to maintain these monuments, many of them have been repurposed from their original use to attract alternative target markets.  Many of these structures are today marketed to the tourists, generating a value proposition and revenue streams which provide business opportunities for companies, large and small.  

The focus of this course is to enhance educational understanding of the impact of these cultural monuments on the income generated by the tourism industry.  Of particular interest is revenue opportunities for the small entrepreneurial tour operators in the markets in and around the great monuments in Italy.  Students will explore the effects of the tourism market as a business and the marketing and logistics required to support those efforts.  A comparison of the unique cultural, historical and political perspectives of each landmark will be at the center of the educational objectives.

Program Fee: $3690

Program Fee Includes:

  • Airfare
  • Accommodations
  • In Country Transportation
Program Fee Excludes:
  • In-state tuition for the course(s) itself
  • Transportation to/from designated airport
  • Passport/visa fees
  • Meals
  • Ground transportation for personal trips
  • Souvenirs & other personal purchases (e.g. coffee, clothing, etc.)
  • Immunization
Course(s) Offered:
  • IDS 297 (3)
  • IDS 397 (3)
  • MKT 350 (3)
  • MKT 474 (3)
  • MKT 464 (3)
  • MKT 596 (3)
  • MKT 774 (3)
  • MKT 764 (3)
  • MKT 796 (3)
  • UHC 350 (3)
Maximum Credit Hours: 3

Charles Hermans, Professor
Department of Marketing


Pre-Departure Meeting Dates Pre-Departure Meeting Topic
TBD Informational Meeting
Program Itinerary   
May 21 Depart St. Louis to Italy
May 22 Arrive in Rome
May 23 Rome: The Vatican 
May 24 Rome: City Tour
May 25 Rome: Free Day
May 26 Rome: Tour of Amalfi and Pompeii 
May 27 Train to Florence
May 28 Florence: Tour of Pisa 
May 29 Train to Milan
May 30 Milan: City Tour
May 31 Day Trip to Bellagio and Lugano
June 1 Train to Venice 
June 2 Venice and Small Island Tour
June 3 Depart Venice to Springfield
Post-Program Meetings Topic

Financial Aid & Scholarships

Financial Aid and scholarships are only available to currently enrolled MSU students. If you are a visiting student from another institution, you will need to work with your home institution Financial Aid Office to identify any available aid.

The seven colleges at Missouri State University are pleased to announce their respective Study Away Scholarships. A scholarship fund has been established by MSU’s President, International Programs, and the respective college to assist students with their study abroad. Search available college scholarships here!

Other Financial Aid:
Study Away Programs works closely with the Office of Financial Aid to make funding readily available for our study away students.  Before students can schedule an appointment with Financial Aid, you must submit an approved STFD Budget Worksheet to Study Away Programs.

Study Away students may be able to use their institutional aid, grants, or loans for their study abroad.  Students are encouraged to meet with Financial Aid as soon as possible to plan appropriately for their time abroad.  Please request a Study Away Financial Aid Counselor when making an appointment.


Billing & Procedures

  • Tuition fees are not included in the program fee and will be charged to your University account separately and will be subject to MSU's billing and payment policies.
  • The program fee will be billed within approximately one week of the application deadline.  This fee includes the International Programs Academic Experience Fee. 
  • The program fee is due in full according to the standard program payment deadline (please refer to the "Financial Responsibility, Cancellation, and Withdrawal Policy" signature document). If a student is planning on financial aid to cover some or all program costs, the student must provide documentation to Study Away at least two weeks prior to the program payment deadline.
    • Students who have not paid the MSU portion of the program fee will be withdrawn from the program and dropped from the course.
  • MSU students will be billed through their University accounts.
  • Non-MSU students and program guests must pay through the Study Away storefront.
Cancellation & Refund Policies
  • If a student withdraws from the program, the participant will be liable for 15% of the total program fee, the International Programs Academic Experience Fee, and any non-refundable purchases made on the participant's behalf.
  • When the program begins, no refunds will be issued under any circumstances.

All withdrawals must be complete the STFD Program Withdrawal Form with the Program Director's signature to Study Away Programs, Plaster Student Union 209.

This program is currently not accepting applications.